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Chris Anderson of Wired Magazine talks about Web TV and niche audiences


Chris Anderson of Wired MagazineChris Anderson, the editor of Wired Magazine, was interviewed by Levi Shapiro of IPTV Evangelist prior to Chris' Keynote address at the National Association of Television Program Executives (NATPE).

In the interview Chris discusses what he calls silvercasting (the use of a medium such as the internet to reach micro audiences), how video sites are appearing that touch niche topics such as Golf, and how the ability to reach smaller audiences will increase TV viewing and benefit incumbent content creators.

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