Whenever I think about the components that make a camera what it is; words like fragile, or delicate come to mind. I mean, a light-sensitive computer chip (CCD) should probably be handled somewhat gingerly. Well, Micron Technology believes their video products are tough, and the company is out to prove it.

The memory manufacturer, and leading supplier of CMOS imaging sensors will test its mettle in the SCORE Baja 1000. In an attempt to record the entire race, Micron will equip 4 vehicles with image sensors and NAND flash recorders. Cameras will capture both point of view, and driver reaction to the course. Micron plans to record their video onto a series of Lexar CompactFlash cards.

Race fans will tell you it's a grueling dust-covered trek over some of the roughest roads known to man. Drivers begin in Ensenada, and race over 1000 miles down the tip of the Baja Peninsula and back again. The route is so difficult on both drivers and their vehicles, many don't make it to the finish.

It's hardly an Ideal environment for camera equipment. Any number of things could go wrong. But if Micron can pull it off, they will have some serious bragging rights, and some killer footage too.